Taking Link Building to Your Local Community
It’s very hard to separate link building with
community engagement. I have slowly moved from using traditional marketing
strategies and strived to integrate my link building campaigns to community engagement.
The good thing about this is that the society has
already become empowered thanks to technology. A big chunk of the population
already engages in online activities such as making purchases and so forth.
They, therefore, have an idea about link building campaigns going around.
Besides that, they have also learned about offline link building campaigns.
Community engagement closes the gap between
offline and online marketing. It literally breaks the idea that link building
can only be done online. I personally apply an egalitarian approach when it
comes to link building. This is contrary to most people who only use one
approach to their link building activities.
There are various other offline activities that
can be lead to link building activities such as social networks, emails, social
events and marketing channels. The notion that link building activities can
only be carried out through online channels is almost becoming outdated
considering the way things are going in the marketing world.
Marketing often requires a change of strategy in
order to engage customers from time to
time. As much as the internet is considered one
of the greatest marketing tools in the current world, there is also a need to
look back and see how other offline strategies can be used in the context of
link building.
Offline link building makes it possible to
interact with people in the real world and that is probably why it is slowly
becoming a favorite for some people. There are certain products or services
that require personal engagement with prospective customers in order to
convince them about that particular product or service. That is where the idea
of offline link building comes in.
Community link building can sometimes be a
challenge to achieve not unless you have a good strategy of doing so. In my
case, I started by hosting a blogger focus group in a new menu. After which the
bloggers were able to share the articles on their own websites and blogs.
This made it easy for people to learn about our
new menu and the strategy we were trying to implement. The bloggers, in turn,
became long-term influencers who continued to work for a certain brand for
several months. You won’t believe how the strategy worked within a short period
of time.
Ways of taking link building to your local community
Most people wonder how they can apply link
building activities within their local
communities. The following are some of the best
ways of achieving that.
sponsoring of events
Give away a cool swag
Host an event
Volunteer at a local charity
Request to be a speaker in a local event
Sponsor several local bloggers so that they can
hold an event for you
Create an amazing article about a recent
exciting industry event
After you have managed to accomplish all that
ensure you also pitch local news outlets about your link building strategy.
Most of such media houses crave for interesting local content and therefore
there’ll be no harm asking them.
What are the benefits of community engagement?
Community engagement generally gives you an
opportunity to take advantage of local opportunities to create great content.
Besides that, it also helps you to build a relationship with your local
community.
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ReplyDeleteCommunity engagement strategy implementation, like other wide-ranging change initiatives, benefits from a structured, pragmatic approach to manage the change, to improve benefits realization, and to accelerate adoption of the changes being implemented.
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